TY  - BOOK
AU  - Mullins, John W;Walker, Orville c.
TI  - Marketing management: a strategic decision making approach: Strategic decision making approach
SN  - 9781259097201
U1  - 658.8 MULJ 
PY  - 2013///
CY  - New Delhi
PB  - Mc Graw Hill Book Company
KW  - Marketing Management
ER  -