integrating customer focus across the firm Zeithaml, Valarie A. creator Bitner, Mary Jo. Gremler, Dwayne D. Pandit, Ajay. text xx New Delhi Tata McGraw Hill Publishing Company Ltd 2009 7th ed. monographic und eng

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Xxxvi, 582p. ; 24 cm. By Valarie A. Zeithaml...[et.al.]. The seventh edition of our hallmarked text on Services Marketing by Zeithaml, Bitner, Gremler and Pandit, introduces readers to the vital role that services play in economy and its future. Services dominate the advance economy of the world and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter and emphasizes the knowledge needed to implement service strategies for competitive advantage across industries. Building customer relationships Listening to customers through research Customer defined service standards 658.804 ZEIV 9789353160777 210716 20250520111828.0