01485nam a2200265Ia 4500 20250520111828.0 210716s2009 xx 000 0 und d 9789353160777 AIMIT LIBRARY eng 658.804 7 ZEIV Zeithaml, Valarie A. 20179 Services marketing : integrating customer focus across the firm / By Valarie A. Zeithaml...[et.al.]. 7th ed. New Delhi : Tata McGraw Hill Publishing Company Ltd , 2009. Xxxvi, 582p. ; 24 cm. The seventh edition of our hallmarked text on Services Marketing by Zeithaml, Bitner, Gremler and Pandit, introduces readers to the vital role that services play in economy and its future. Services dominate the advance economy of the world and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter and emphasizes the knowledge needed to implement service strategies for competitive advantage across industries. Building customer relationships 20180 Listening to customers through research 20181 Customer defined service standards 20182 Bitner, Mary Jo. 20183 Gremler, Dwayne D. 20184 Pandit, Ajay. 20185 ddc BK 7th 658.804 ZEIV 210949 210949 0 0 ddc 0 3 MBA AIMIT AIMIT 2019-03-06 845.00 Bill no:5202; Bill dt:2019-02-28 0 658.804 ZEIV MBA13517 2025-07-21 00:00:00 676.00 2021-07-16 BK 0 0 ddc 0 0 MBA AIMIT AIMIT 2019-03-06 845.00 Bill no:5202; Bill dt:2019-02-28 0 658.804 ZEIV MBA13518 2026-05-23 00:00:00 676.00 2021-07-16 BK 0 0 ddc 0 0 MBA AIMIT AIMIT 2019-03-06 845.00 Bill no:5202; Bill dt:2019-02-28 9 658.804 ZEIV MBA13519 2026-05-23 00:00:00 2025-11-29 676.00 2021-07-16 BK 0 0 ddc 0 0 MBA AIMIT AIMIT 2019-03-06 845.00 Bill no:5202; Bill dt:2019-02-28 7 658.804 ZEIV MBA13520 2026-05-23 00:00:00 2024-07-25 676.00 2021-07-16 BK 0 0 ddc 0 0 MBA AIMIT AIMIT 2019-03-06 845.00 Bill no:5202; Bill dt:2019-02-28 4 658.804 ZEIV MBA13521 2026-05-23 00:00:00 2022-09-24 676.00 2021-07-16 BK 0 0 ddc 0 0 MBA AIMIT AIMIT 2022-03-24 845.00 Bill no:6628; Bill dt:2022-03-23 5 658.804 ZEIV MBA14392 2026-05-23 00:00:00 2024-07-29 676.00 2022-04-05 BK 0 0 ddc 0 0 MBA AIMIT AIMIT 2022-03-24 845.00 Bill no:6628; Bill dt:2022-03-23 5 658.804 ZEIV MBA14393 2026-05-23 00:00:00 2024-08-31 676.00 2022-04-05 BK 0 0 ddc 0 0 MBA AIMIT AIMIT 2022-03-24 845.00 Bill no:6628; Bill dt:2022-03-23 5 658.804 ZEIV MBA14394 2026-05-23 00:00:00 2023-06-02 676.00 2022-04-05 BK 0 0 ddc 0 0 MBA AIMIT AIMIT MKG 2025-03-06 Biblios Book Point 1000.00 Bill no:7262; Bill dt:2025/3/06 0 658.804 ZEIV MBA15118 2026-05-23 00:00:00 780.00 2025-05-19 BK 0 0 ddc 0 0 MBA AIMIT AIMIT MKG 2025-03-18 Biblios Book Point 1000.00 Bill no:7262; Bill dt:2025/3/06 0 658.804 ZEIV MBA15119 2026-05-23 00:00:00 780.00 2025-05-19 BK 0 0 ddc 0 0 MBA AIMIT AIMIT MKG 2025-03-18 Biblios Book Point 1000.00 Bill no:7262; Bill dt:2025/3/06 0 658.804 ZEIV MBA15120 2026-05-23 00:00:00 780.00 2025-05-19 BK