TY  - BOOK
AU  - Kumar, Alok;Sinha, Chhabi;Sharma, Rakesh.
TI  - Customer relationship management: concepts and application: Concepts and application
SN  - 9788177226225
U1  - 658.812 KUMA 
PY  - 2013///
CY  - New Delhi
PB  - Biztantra
KW  - CRM
ER  -