Sethuraman, J. Retail banking / By J Sethuraman - 1st ed. - New Delhi: Macmillan India Pvt Ltd, 2018. Mumbai: Indian Institute of Banking & Finance, 2010 - xiv,313p. ; 24cm. ISBN: 9780230330511 Subjects--Topical Terms: Retail ProductsMarketing in Retail Banking Dewey Class. No.: 332.16 / SETJ