TY  - BOOK
AU  - Kumar V.
TI  - Marketing research:  : Global outlook 
SN  - 9789351502487
U1  - 658.83  1
PY  - 2015///
CY  - New Delhi
PB  - Sage Publications
KW  - Marketing Research
KW  - Designing and Administering the research process
KW  - Data analysis and reporting the results
KW  - Marketing research approaches across the global markets
KW  - Future directions in Global marketing research
ER  -