<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00854nam a2200241Ia 4500</leader>
  <controlfield tag="005">20230707105442.0</controlfield>
  <controlfield tag="008">210716s2015    xx            000 0 und d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9789351502487</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="c">AIMIT LIBRARY</subfield>
  </datafield>
  <datafield tag="041" ind1=" " ind2=" ">
    <subfield code="a">eng</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.83 </subfield>
    <subfield code="2">1</subfield>
    <subfield code="b">KUMV</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Kumar V.</subfield>
    <subfield code="9">125904</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Marketing research:  </subfield>
    <subfield code="b">Global outlook /</subfield>
    <subfield code="c">By V Kumar</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">1st ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">New Delhi :</subfield>
    <subfield code="b">Sage Publications,</subfield>
    <subfield code="c">2015.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xvii,517,I-10p. ;</subfield>
    <subfield code="b">PB :</subfield>
    <subfield code="c">23.5 cm</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Marketing Research</subfield>
    <subfield code="9">125905</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Designing and Administering the research process</subfield>
    <subfield code="9">125906</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Data analysis and reporting the results</subfield>
    <subfield code="9">125907</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Marketing research approaches across the global markets</subfield>
    <subfield code="9">125908</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Future directions in Global marketing research</subfield>
    <subfield code="9">125909</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">BK</subfield>
    <subfield code="e">1st</subfield>
    <subfield code="k">658.83 KUMV</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">210645</subfield>
    <subfield code="d">210645</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">MBA</subfield>
    <subfield code="a">AIMIT</subfield>
    <subfield code="b">AIMIT</subfield>
    <subfield code="d">2018-03-15</subfield>
    <subfield code="g">495.00</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.83 KUMV</subfield>
    <subfield code="p">MBA13213</subfield>
    <subfield code="r">2025-07-21 00:00:00</subfield>
    <subfield code="v">371.25</subfield>
    <subfield code="w">2021-07-16</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">MBA</subfield>
    <subfield code="a">AIMIT</subfield>
    <subfield code="b">AIMIT</subfield>
    <subfield code="d">2019-10-09</subfield>
    <subfield code="g">575.00</subfield>
    <subfield code="l">1</subfield>
    <subfield code="o">658.83 KUMV</subfield>
    <subfield code="p">MBA13763</subfield>
    <subfield code="r">2025-07-21 00:00:00</subfield>
    <subfield code="s">2023-04-10</subfield>
    <subfield code="v">460.00</subfield>
    <subfield code="w">2021-07-16</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
