Kumar V. <br/><br/>
Marketing research:    Global outlook / 
By V Kumar 
 - 1st ed. 
 - New Delhi :  Sage Publications,  2015. 
 - xvii,517,I-10p. ;  PB :  23.5 cm 
<br/><br/><label>ISBN: </label>9789351502487 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research<br/>Designing and Administering the research process<br/>Data analysis and reporting the results<br/>Marketing research approaches across the global markets<br/>Future directions in Global marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83   / KUMV