00458nam a2200145Ia 4500008004100000020001800041041000800059082001500067100003900082245010100121250000600222260004700228300001200275650002500287210716s2013    xx            000 0 und d  a9781259097201  aeng  a658.8 MULJ  aMullins, John W;Walker, Orville c.  aMarketing management: a strategic decision making approach.bStrategic decision making approach.  a7  aNew DelhibMc Graw Hill Book Companyc2013  axxi,551  aMarketing Management