TY  - BOOK
AU  - Burns, Alvin C.
AU  - Veeck, Ann.
AU  - Bush, Ronald F.
TI  - Marketing research
SN  - 9789332584679
U1  - 658.83  8
PY  - 2009///
CY  - New Delhi
PB  - Pearson Education
KW  - Marketing research process and defining the problem and research objectives
KW  - Qualitative research techniques
ER  -