Marketing research
Burns, Alvin C.
creator
Veeck, Ann.
Bush, Ronald F.
text
xx
New Delhi
Pearson Education
2009
8th ed.
monographic
und
eng
489p. ; 24 cm.
By Alvin C. Burns, Ann Veeck and Ronald F. Bush.
Marketing research process and defining the problem and research objectives
Qualitative research techniques
658.83 BURA
9789332584679
210716
20220608114113.0