00669nam a2200217Ia 4500003000400000005001700004008004100021020001800062040001800080041000800098082002100106100002000127245007500147250001200222260004500234300002000279650008000299650003600379700001600415700002000431OSt20220608114113.0210716s2009    xx            000 0 und d  a9789332584679  cAIMIT LIBRARY  aeng  a658.83 28bBURA  aBurns, Alvin C.  aMarketing research /cBy Alvin C. Burns, Ann Veeck and Ronald F. Bush.  a8th ed.  aNew Delhi :bPearson Education ,c2009 .  a489p. ;c24 cm.  aMarketing research process and defining the problem and research objectives  aQualitative research techniques  aVeeck, Ann.  aBush, Ronald F.