Burns, Alvin C. <br/><br/>
Marketing research / 
By Alvin C. Burns, Ann Veeck and Ronald F. Bush. 
 - 8th ed. 
 - New Delhi :  Pearson Education ,  2009 . 
 - 489p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9789332584679 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research process and defining the problem and research objectives<br/>Qualitative research techniques
<br/><br/><label>Dewey Class. No.: </label>658.83   / BURA