TY  - BOOK
AU  - Wirtz, Jochen.
AU  - Lovelock, Christopher.
AU  - Chatterjee, Jayanta.
TI  - Services marketing: people technology strategy 
SN  - 9789332587687
U1  - 658.804  8
PY  - 2018///
CY  - Noida
PB  - Pearson Education
KW  - Improving service quality and productivity
KW  - Managing relationships and building loyalty
ER  -