Services marketing
people technology strategy
Wirtz, Jochen.
creator
Lovelock, Christopher.
Chatterjee, Jayanta.
text
xx
Noida
Pearson Education
2018
8th
monographic
und
eng
Xxii, 817p. ; 28 cm.
By Jochen Wirtz, Christopher Lovelock and Jayanta Chatterjee.
Improving service quality and productivity
Managing relationships and building loyalty
658.804 WIRJ
9789332587687
210716
20220216114932.0