Wirtz, Jochen. <br/><br/>
Services marketing ;  people technology strategy : 
By Jochen Wirtz, Christopher Lovelock and Jayanta Chatterjee. 
 - 8th  
 - Noida :  Pearson Education ,  2018. 
 - Xxii, 817p. ;  28 cm. 
<br/><br/><label>ISBN: </label>9789332587687 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Improving service quality and productivity<br/>Managing relationships and building loyalty
<br/><br/><label>Dewey Class. No.: </label>658.804   / WIRJ