TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary Jo.
AU  - Gremler, Dwayne D.
AU  - Pandit, Ajay.
TI  - Services marketing: integrating customer focus across the firm 
SN  - 9781259026812
U1  - 658.804  6
PY  - 2017///
CY  - Chennai
PB  - Tata McGraw Hill Education Private Limited
KW  - Service innovation and design
KW  - Physical evidence and the servicescape
KW  - Integrated service marketing communications
ER  -