00777nam a2200229Ia 450000500170000000800410001702000180005804000180007604100080009408200220010210000250012424501050014925000120025426000670026630000270033365000340036065000430039465000480043770000210048570000230050670000180052920220216111514.0210716s2017    xx            000 0 und d  a9781259026812  cAIMIT LIBRARY  aeng  a658.804 26bZEIV  aZeithaml, Valarie A.  aServices marketing :bintegrating customer focus across the firm /cBy Valarie A Zeithaml...[et.al].  a6th ed.  aChennai :bTata McGraw Hill Education Private Limited ,c2017.  aXxxii, 711p. ;c24 cm.  aService innovation and design  aPhysical evidence and the servicescape  aIntegrated service marketing communications  aBitner, Mary Jo.  aGremler, Dwayne D.  aPandit, Ajay.