Zeithaml, Valarie A. <br/><br/>
Services marketing :  integrating customer focus across the firm / 
By Valarie A Zeithaml...[et.al]. 
 - 6th ed. 
 - Chennai :  Tata McGraw Hill Education Private Limited ,  2017. 
 - Xxxii, 711p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9781259026812 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service innovation and design<br/>Physical evidence and the servicescape<br/>Integrated service marketing communications
<br/><br/><label>Dewey Class. No.: </label>658.804   / ZEIV