00337nam a2200133Ia 4500008004100000020001800041041000800059082001600067100003600083245002400119250000600143260004000149300001400189210716s2014 xx 000 0 und d a9789327244335 aeng a658.83 GUPS aGupta, Shashi K;Rangi, Praneet. aMarketing research. a1 aNew DelhibKalyani Publishersc2014 a21.9,11,5