00313nam a2200133Ia 4500008004100000020001800041041000800059082001500067100001700082245002600099250000600125260004000131300000800171210716s2014    xx            000 0 und d  a9789327241716  aeng  a658.8 BANS  aBansal, S P.  aMarketing management.  a1  aNew DelhibKalyani Publishersc2014  a599