TY  - BOOK
AU  - Chunawalla, S A.
TI  - Advertising sales and promotion management
U1  - 659.13  6
PY  - 2010///
CY  - New Delhi
PB  - Himalaya Publishing House
KW  - Sales management personal selling and salesmanship
KW  - Marketing and advertising planning
KW  - Execution and evaluation of sales training programmes
ER  -