TY  - BOOK
AU  - Kashyap, Pradeep.
TI  - Rural marketing
SN  - 9789332543607
U1  - 658.802  3
PY  - 2012///
CY  - New Delhi
PB  - Pearson
KW  - Segmenting and targeting rural markets
KW  - Rural marketing research
KW  - Distribution in rural markets
ER  -