Kashyap, Pradeep. <br/><br/>
Rural marketing / 
By Pradeep kashyap. 
 - 3rd ed. 
 - New Delhi :  Pearson ,  2012. 
 - Xxv, 318p. ;  28 cm. 
<br/><br/><label>ISBN: </label>9789332543607 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Segmenting and targeting rural markets<br/>Rural marketing research<br/>Distribution in rural markets
<br/><br/><label>Dewey Class. No.: </label>658.802   / KASP