TY  - BOOK
AU  - Aaker, David A.
AU  - Kumar, V.
AU  - Leone, Robert P.
AU  - Day, George S.
TI  - Marketing research
SN  - 9788126563531
U1  - 658.83  11
PY  - 2016///
CY  - New Delhi
PB  - Wiley  Dreamtech Pvt Ltd
KW  - Correlation analysis and regression analysis
KW  - Decision making perspective on marketing intelligence
ER  -