Aaker, David A. <br/><br/>
Marketing research / 
By David A. Aaker...[et. al.]. 
 - 11th ed. 
 - New Delhi :  Wiley  Dreamtech Pvt Ltd ,  2016 . 
 - xiv, 647p. ;  25.5 cm. 
<br/><br/><label>ISBN: </label>9788126563531 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Correlation analysis and regression analysis<br/>Decision making perspective on marketing intelligence
<br/><br/><label>Dewey Class. No.: </label>658.83   / AAKD