TY  - BOOK
AU  - Kotabe, Masaaki.
AU  - Helsen, Kristiaan.
TI  - International marketing
SN  - 9788126557509
U1  - 658.848  6
PY  - 2015///
CY  - New Delhi
PB  - Wiley  Dreamtech Pvt Ltd
KW  - Political and legal environment
KW  - Segmentation and positioning
ER  -