TY  - BOOK
AU  - Sissors, Jack Z.
AU  - Baron, Roger B.
TI  - Advertising media planning
SN  - 9780071071017
U1  - 659.1  7
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw Hill Education Private Limited
KW  - Marketing strategy and media planning
KW  - Relationship among media advertising and consumers
ER  -