00634nam a2200193Ia 450000500170000000800410001702000180005804000180007604100080009408200200010210000210012224500740014325000120021726000690022930000250029865000420032365000550036570000200042020220307145313.0210716s2011    xx            000 0 und d  a9780071071017  cAIMIT LIBRARY  aeng  a659.1 27bSISJ  aSissors, Jack Z.  aAdvertising media planning /cBy Jack Z. Sissors and Roger B. Barton.  a7th ed.  aNew Delhi :bTata McGraw Hill Education Private Limited ,c2011.  aXiv, 480p. ;c24 cm.  aMarketing strategy and media planning  aRelationship among media advertising and consumers  aBaron, Roger B.