Sissors, Jack Z. <br/><br/>
Advertising media planning / 
By Jack Z. Sissors and Roger B. Barton. 
 - 7th ed. 
 - New Delhi :  Tata McGraw Hill Education Private Limited ,  2011. 
 - Xiv, 480p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780071071017 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing strategy and media planning<br/>Relationship among media advertising and consumers
<br/><br/><label>Dewey Class. No.: </label>659.1   / SISJ