TY  - BOOK
AU  - Trott, Sangeeta;Sople, Vinod V.
TI  - Brand equity: an Indian perspective: Indian perspective
SN  - 9788120351769
U1  - 658.827 TROS 
PY  - 2016///
CY  - New Delhi
PB  - PHI Learning Pvt Ltd
KW  - Brand Management
ER  -