Trott, Sangeeta;Sople, Vinod V. <br/><br/>
Brand equity: an Indian perspective.  Indian perspective. 

 - 1 
 - New Delhi  PHI Learning Pvt Ltd  2016 
 - xix,219 
<br/><br/><label>ISBN: </label>9788120351769 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.827 TROS