Kumar, Arun. <br/><br/>
Marketing management / 
By Arun Kumar and N Meenakshi. 
 - 3rd ed. 
 - New Delhi :  Vikas Publishing House Pvt  Ltd ,  2011. 
 - Xviii, 668p. ;  28 cm. 
<br/><br/><label>ISBN: </label>978812542597 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Segmentation and targeting<br/>Product management<br/>Competitive marketing strategy
<br/><br/><label>Dewey Class. No.: </label>658.8   / KUMA