TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong, Gary.
TI  - Principles of marketing
SN  - 9789332558472
U1  - 658.8  15
PY  - 2013///
CY  - New Delhi
PB  - Pearson
KW  - Analyzing the marketing environment
KW  - Business markets and business buyer behavior
KW  - New product development and product life cycle strategies
ER  -