TY  - BOOK
AU  - Kotler, Philip.
AU  - Keller, Kevin Lane.
TI  - Marketing management
SN  - 9788120335707
U1  - 658.8  15
PY  - 2009///
CY  - New Delhi
PB  - Pearson Education , 
KW  - Capturing marketing insights
KW  - Identifying market segments and targets
KW  - Addressing competition and driving growth
ER  -