Kotler, Philip. <br/><br/>
Marketing management / 
By Philip Kotler and Kevin Lane Keller. 
 - 15th ed. 
 - New Delhi :  Pearson Education ,   2009. 
 - Xxvi, 756p. ;A15 ;E63 ;I21 ;  25.5 cm. 
<br/><br/><label>ISBN: </label>9788120335707 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Capturing marketing insights<br/>Identifying market segments and targets<br/>Addressing competition and driving growth
<br/><br/><label>Dewey Class. No.: </label>658.8   / KOTP