TY  - BOOK
AU  - Shimp, Terence  A; Andrews, J craig.
TI  - Advertising promotion and other aspects of integrated marketing communications
SN  - 9788131528242
U1  - 659.1 SHIT 
PY  - 2015///
CY  - New Delhi
PB  - Cengage Learning India Pvt Ltd
KW  - Marketing Communications
ER  -