00453nam a2200145Ia 4500008004100000020001800041041000800059082001500067100004100082245008400123250000600207260005200213300001300265650002900278210716s2015    xx            000 0 und d  a9788131528242  aeng  a659.1 SHIT  aShimp, Terence  A; Andrews, J craig.  aAdvertising promotion and other aspects of integrated marketing communications.  a9  aNew DelhibCengage Learning India Pvt Ltdc2015  axxii,729  aMarketing Communications