Shimp, Terence  A; Andrews, J craig. <br/><br/>
Advertising promotion and other aspects of integrated marketing communications. 

 - 9 
 - New Delhi  Cengage Learning India Pvt Ltd  2015 
 - xxii,729 
<br/><br/><label>ISBN: </label>9788131528242 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Communications
<br/><br/><label>Dewey Class. No.: </label>659.1 SHIT