TY  - BOOK
AU  - Rosenbloom, Bert.
TI  - Marketing channels: : management view 
SN  - 9788131518427
U1  - 658.84 8
PY  - 2014///
CY  - New Delhi
PB  - Cengage Learning
KW  - Marketing channel systems
KW  - Managing the marketing channel
KW  - Additional perspectives on marketing channels
ER  -