<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00725nam a2200229Ia 4500</leader>
  <controlfield tag="003">OSt</controlfield>
  <controlfield tag="005">20240404153401.0</controlfield>
  <controlfield tag="008">210716s2014    xx            000 0 und d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9788131518427</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="c">AIMIT LIBRARY</subfield>
  </datafield>
  <datafield tag="041" ind1=" " ind2=" ">
    <subfield code="a">eng</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.84</subfield>
    <subfield code="2">8</subfield>
    <subfield code="b">ROSB</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Rosenbloom, Bert.</subfield>
    <subfield code="9">158658</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Marketing channels: </subfield>
    <subfield code="b">management view /</subfield>
    <subfield code="c">By Bert Rosenbloom.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">8th ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">New Delhi :</subfield>
    <subfield code="b">Cengage Learning ,</subfield>
    <subfield code="c">2014.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xxiii,660p. ;</subfield>
    <subfield code="b">PB</subfield>
    <subfield code="c">25.3 cm</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Marketing channel systems</subfield>
    <subfield code="9">158659</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Managing the marketing channel</subfield>
    <subfield code="9">158660</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Additional perspectives on marketing channels</subfield>
    <subfield code="9">158661</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">BK</subfield>
    <subfield code="e">8th</subfield>
    <subfield code="k">658.84 ROSB</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">209639</subfield>
    <subfield code="d">209639</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">MBA</subfield>
    <subfield code="a">AIMIT</subfield>
    <subfield code="b">AIMIT</subfield>
    <subfield code="d">2016-02-16</subfield>
    <subfield code="g">599.00</subfield>
    <subfield code="i">Bill no:393; Bill dt:2016-02-11</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.84 ROSB</subfield>
    <subfield code="p">MBA12205</subfield>
    <subfield code="r">2026-05-23 00:00:00</subfield>
    <subfield code="v">479.20</subfield>
    <subfield code="w">2021-07-16</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">3</subfield>
    <subfield code="8">MBA</subfield>
    <subfield code="a">AIMIT</subfield>
    <subfield code="b">AIMIT</subfield>
    <subfield code="d">2024-03-09</subfield>
    <subfield code="e">Biblios Book Point</subfield>
    <subfield code="g">775.00</subfield>
    <subfield code="i">Bill no:8339; Bill dt:2024-03-04</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.84 ROSB</subfield>
    <subfield code="p">MBA14727</subfield>
    <subfield code="r">2025-07-21 00:00:00</subfield>
    <subfield code="v">620.00</subfield>
    <subfield code="w">2024-04-04</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
