00833nam a2200229Ia 4500 20220528111315.0 210716s2015 xx 000 0 und d 9789332542204 AIMIT LIBRARY eng 658.827 4 KELK Keller, Kevin Lane. 39443 Strategic brand management : building measuring and managing brand equity / By Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob. 4th ed. New Delhi : Pearson , 2015 . xxix,586p. ; 25.5 cm. Designing and implementing brand marketing programs 39444 Measuring and interpreting brand performance 39445 Parameswaran, Ambi M G. 39446 Jacob, Isaac. 39447 ddc BK 4th 658.827 KELK 209580 209580 0 0 ddc 0 0 MBA AIMIT AIMIT 2016-02-09 750.00 Bill no:47; Bill dt:2016-01-27 1 658.827 KELK MBA12146 2025-07-21 00:00:00 2021-10-21 600.00 2021-07-16 BK 0 0 ddc 0 0 MBA AIMIT AIMIT 2016-02-09 750.00 Bill no:47; Bill dt:2016-01-27 2 658.827 KELK MBA12147 2025-07-21 00:00:00 2022-12-17 600.00 2021-07-16 BK 0 0 ddc 0 3 MBA AIMIT AIMIT 2016-02-09 750.00 Bill no:47; Bill dt:2016-01-27 0 658.827 KELK MBA12148 2025-07-21 00:00:00 600.00 2021-07-16 BK