00724nam a2200205Ia 450000500170000000800410001702000180005804000180007604100080009408200220010210000240012424501450014825000120029326000350030530000270034065000560036765000490042370000280047270000180050020220528111315.0210716s2015    xx            000 0 und d  a9789332542204  cAIMIT LIBRARY  aeng  a658.827 24bKELK  aKeller, Kevin Lane.  aStrategic brand management :bbuilding measuring and managing brand equity /cBy Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob.  a4th ed.  aNew Delhi :bPearson ,c2015 .  axxix,586p. ;c25.5 cm.  aDesigning and implementing brand marketing programs  aMeasuring and interpreting brand performance  aParameswaran, Ambi M G.  aJacob, Isaac.