TY  - BOOK
AU  - Aaker, David A;McLoughlin, Damien.
TI  - Strategic market management: global perspectives: Global perspectives
SN  - 9788126548927
U1  - 658.8 AAKD 
PY  - 2014///
CY  - New Delhi
PB  - Wiley India Pvt Ltd
KW  - Marketing Management
ER  -