00433nam a2200145Ia 4500008004100000020001800041041000800059082001500067100003900082245007600121250000600197260004100203300001800244650002500262210716s2014    xx            000 0 und d  a9788126548927  aeng  a658.8 AAKD  aAaker, David A;McLoughlin, Damien.  aStrategic market management: global perspectives.bGlobal perspectives.  a1  aNew DelhibWiley India Pvt Ltdc2014  axiii,354/2016  aMarketing Management