00836nam a2200241Ia 4500 OSt 20241126142829.0 210716s2014 xx 000 0 und d 9789350238196 AIMIT LIBRARY eng 001.0726588 1 JAIS Product placement / Edited by Samta Jain and Lopamundra Ghosh. 1st ed. New Delhi : Shroff Publishers and Distributors Pvt Ltd , 2014. xii,220p. ; PB 23.6 cm Branded content more than just showing up 186625 Celebrity product placement : a primer 186626 Product placement of automobiles in movies 186627 Jain, Samta., ed. 186628 Ghosh, Lopamudra., ed. 186629 ddc BK 1st ed. 001.0726588 JAIS 209315 209315 0 0 ddc 0 0 MBA AIMIT AIMIT 2015-09-25 400.00 Bill no:2443; Bill dt:2015-09-22 0 001.0726588 JAIS MBA11881 2025-07-21 00:00:00 320.00 2021-07-16 BK