00714nam a2200217Ia 4500003000400000005001700004008004100021020001800062040001800080041000800098082002600106245006800132250001200200260007000212300002900282650004600311650004300357650004700400700002200447700002700469OSt20241126142829.0210716s2014    xx            000 0 und d  a9789350238196  cAIMIT LIBRARY  aeng  a001.0726588 21bJAIS  aProduct placement /cEdited by Samta Jain and Lopamundra Ghosh.  a1st ed.  aNew Delhi :bShroff  Publishers and Distributors Pvt Ltd ,c2014.  axii,220p. ;bPBc23.6 cm  aBranded content more than just showing up  aCelebrity product placement : a primer  aProduct placement of automobiles in movies  aJain, Samta., ed.  aGhosh, Lopamudra., ed.