TY  - BOOK
AU  - Walker, Orville C.
AU  - Mullins, John W.
TI  - Marketing strategy: a decision-focused approach 
SN  - 9789339205263
U1  - 658.802  7
PY  - 2006///
CY  - New Delhi
PB  - Tata Mc Graw Hill Publishing Company
KW  - Differentiation and brand positioning
KW  - Formulating marketing strategies
ER  -