00658nam a2200193Ia 450000500170000000800410001702000180005804000190007604100080009508200220010310000230012524500990014825000280024726000630027530000260033865000420036465000370040670000210044320220215161238.0210716s2006    xx            000 0 und d  a9789339205263  c AIMIT LIBRARY  aeng  a658.802 27bWALO  aWalker, Orville C.  aMarketing strategy :ba decision-focused approach /cBy Orville C. Walker and John W. Mullins.  a7th ed.bIndian Edition  aNew Delhi :bTata Mc Graw Hill Publishing Company ,c2006.  aXv, 352p. ;c25.5 cm.  aDifferentiation and brand positioning  aFormulating marketing strategies  aMullins, John W.