Walker, Orville C. <br/><br/>
Marketing strategy :  a decision-focused approach / 
By Orville C. Walker and John W. Mullins. 
 - 7th ed.  Indian Edition 
 - New Delhi :  Tata Mc Graw Hill Publishing Company ,  2006. 
 - Xv, 352p. ;  25.5 cm. 
<br/><br/><label>ISBN: </label>9789339205263 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Differentiation and brand positioning<br/>Formulating marketing strategies
<br/><br/><label>Dewey Class. No.: </label>658.802   / WALO